by Chandra | Jun 10, 2024 | Marketing, POS Systems
Marketing Tips for 2020
Have you started a marketing plan for 2020 yet? Valentine’s Day is already upon us. Why not start with this simple blueprint for success every holiday and special occasion. Each year you will look polished by taking it to the next level. We can help you make all these ideas flow together with one easy-to-use system.
Decorate Your Website, Social Media Sites and Physical Location
Decorate your website, social media, or storefront to draw attention to your business during the holidays and special occasions. It doesn’t take much effort to add a banner, adjust your store window design, or incorporate festive packaging into your sales. Small acts of festivity will make your customers feel they are acting on a time-limited opportunity.
Create a Holiday-Focused Marketing Campaign
Using videos or holiday-themed campaigns can be extremely useful and should not be overlooked during the season. Thanks to modern technology, creating a short video or online poster can be done in no time.
Stock up on Gift Cards and Place Visual Everywhere
Gift card sales in the United States were approximately $160 billion in 2018, and sales continue to increase every year. It’s essential to stock up on gift cards and make them available at your customer’s reach.
Invest in a New Point of Sale System or update your old one
According to the National Retail Federation, Holiday sales during 2019 were expected to increase between 3.8% and 4.2% over 2018. Overall, holiday sales represent approximately 20% of annual sales per year, which means that if you don’t know what your percentages are, its time you invested in a POS System! A Point of Sale System not only tracks your sales, inventory, and employees but also gives you a complete ordering history to make future purchases faster and more intuitive.
Give a Holiday Gift with every order
A great way to inspire customer loyalty is to offer a gift with each purchase. This can be something as small as a coupon, information, product, or even a token of your company. The idea is to make your customers feel included in the celebration.
Offer a Sale
An easy and smart way to encourage company growth is through holiday sales. Days such as Cyber Monday are great opportunities for companies to increase profit through sales. All you need to do is plan what you will put on sale before the holiday is upon us and start doing some Digital Marketing or even some print mailers. Some companies also go the extra mile and offer presales to exclusive club members. Yet another perfect reason to use a POS System to capture valuable customer information. These kinds of loyalty perks inspire potential customers to invest in your company and keep customers coming back for more.
Remember we don’t plan, to fail we fail to plan!
by Chandra | Jun 10, 2024 | Marketing, News, Restaurant Industry News, Retail Industry News
Easy and Safe Ordering with Digital Menus
Are you wondering how to make your customers feel safe to come into your store or restaurant during the Holidays and throughout the year? Do you want to ensure that they shop at your store or dine at your restaurant? Why not consider implementing a digital menu? It’s easier than you think and can even be tied to your Point of Sale System.
Our new normal finds merchants shifting their focus to online sales, delivery, and curbside pick-up. These merchants allow their customers to shop and view what they have to offer online and especially on their social networks. The new digital menus are an amazing tool to easily display these items.
Retailers now have many online solutions allowing their customers to shop while staying safe at home. Implementing digital menus on their website and social media to market to the masses is helping them keep their doors open. Many have even pivoted and started to deliver and offer curbside pickup as well.
Give Your Customers a Touch-less Experience
Restaurants are displaying their menus on one of our many online ordering platforms. They are also utilizing digital menus on their social platforms and some have even created a touch-less menu experience.
It can be a seamless process and one that automates a lot of the buying process for you, saving you tons of time and money in manpower while also increasing your sales.
Business as we know it will never be the same again and every business needs to adapt to stay competitive. Amazon is doing more business than ever. As a business owner, learn from them and many of the other large businesses that have moved part, if not all, of their business online.
You can now offer the same shop-from-home service that they offer to stay competitive during these trying times. Our platforms are also good for curbside pickup and delivery.
What Big Box Stores and Restaurants are Doing
Isn’t it time your business followed the same business model that the “Big Guys” follow by using a simple, easy-to-use platform such as our Digital Menu tied to our On-line Ordering model? Check out some great tips for reopening and keeping customers safe in the aftermath.
Lastly, check out how some restaurants are thriving during these changing times by pivoting the way they do business. Check out what Chef Calvo did in her Miami restaurant.
by Chandra Spary-Kontinos | Jun 10, 2024 | POS Systems, Uncategorized
A Good Point of Sale with Digital Receipts, Save Business Owners and their Customers Time and Money
The most obvious advantage of digital receipts is that they are much more environmentally friendly than paper receipts. You can reduce your carbon footprint and help the environment by eliminating the need for paper, ink, and printing. Additionally, going paperless requires less physical storage space and is simpler to manage.
Improved Customer Experience
Digital receipts offer a better overall experience for customers, and they don’t have to worry about keeping track of a paper receipt. Instead, they can quickly access their receipts whenever they need to on their phone or computer.
Cost Savings
Digital receipts also save your business a lot of money. You can cut costs and boost your bottom line without needing paper, ink, and printing supplies. Additionally, digital receipts are simpler to store and easier to retrieve should a dispute or chargeback arise, making it easier to manage and lower administrative costs.
Marketing Opportunities
By collecting valuable data, at your Point of Sale, your business can stay in touch with customers after the sale. You can encourage customers to interact with you and possibly make additional purchases by including links to social media pages or offering promotions in the digital receipts. Offering digital receipts is wise for any company looking to streamline operations and give customers a better experience.
There are numerous benefits to switching to a POS System that gives your company the ability to “go digital.” Most importantly, an enhanced customer experience, cost savings, and marketing opportunities. Your business can quickly integrate digital receipt technology into its operations and enjoy today’s benefits by partnering with a reputable Point of Sale and payment processing company like Card Systems.
by Chandra | Apr 14, 2020 | Business to Business News, Mobile Processing, News
Klosebuy is Here to Help with a Free Marketing App
Due to the impact of COVID-19 on restaurants, hospitality, and retail, Klosebuy and CSI have teamed up to offer a self-managed account for 12 months at no charge.
Klosebuy provides a digital app for consumers to see what businesses are open, provide essentials, have products/services available, and determine the type of delivery or pick-up service available from the safety of their homes. They know the importance of connecting with customers and keeping them informed during the pandemic.
Using a simple web portal, business owners can provide the above information as well as:
- Current Hours of Operation
- Any Capacity Issues or Changes
- Details on ordering, including Specials
- How to Pick up is Provided
- And so much more…
This app can support the reopening of temporarily closed businesses once State and Federal directives are lifted. With one click, a business owner can make their location “visible” on the app for their customers and those in their community to see. A “push” message can be scheduled to tell all, “We’re back open for business!”
Their mission is to help businesses connect with customers in their local markets. They want to ensure that all industries impacted by the virus have access to this simple technology.
Read the article published last week about the changes Klosebuy made to offer help to communities.
Feel free to share with other business owners in your community. Together, we’ll overcome this ordeal stronger.
COVID-19 video: https://youtu.be/-Ojo8kzOEPI
Enrollment site: – a business can enroll in 2 minutes for free
