We are down to a little under a month until #SmallBusinessSaturday2018, and we would like to share ten easy tips and tricks you can use to help your small business get the most out of this day.
Remember back in 2011 when the Senate unanimously passed a resolution supporting this day? By 2012, officials in all 50 states participated. Small Business Saturday is recognized; now is your small business’s chance, too!
Communities united, and these milestones led to communities everywhere celebrating community in unison. Ninety percent of consumers surveyed said Small Business Saturday has positively impacted their community.
- Plan an event for your small business – stand out among the rest! (see ways to promote it online here)
Are you a restaurant or food service? Use the #DineSmall hashtag on social media to encourage your customers to support local restaurants.- American Express – amazing tools like Shop Small Studio to promote Shopsmall (as well as your business)
- Social Media presence using #ShopSmall and your branding and “specials.”
- Customizable Marketing Materials from Shop Small
- Support other local businesses by partnering up with each other for the big day.
- Visit the Shop Small Map to see what other small businesses are already participating and uniting.
- Create holiday gift bundles for your customers to shop for their loved ones conveniently. Think:” for her, for him, for your pet, … “
- Extend your regular business hours, and ensure your POS is operational to get the most revenue out of this day.
- More importantly, prioritize customer service! Remembering bringing your community together is what the annual #ShopSmall shopping tradition is all about!
