Regardless of what the reason or for any season; gift cards are the perfect gift.
On the off chance that your business doesn’t offer gift cards, it might be the ideal opportunity for you to think about it. Retail and restaurants alike benefit immensely.
With Mother’s Day just around the corner, what better way to show your appreciation than with a gift card?
Have you ever at any point received a gift that just didn’t fit? So what do you do with it? Do you set it aside someplace where it will never be used again? Do you re-gift? We have all been there. Be a trendsetter.
Gift cards are also the perfect marketing tool to get people into your business. Get creative, if someone spends $25.00 in your establishment give them a $5 gift card to come back and shop. If you’re a restaurant, consider discounting a $50 gift card to $45 that really makes the purchaser feel as if though they are getting more bang for their buck.
As a business owner another thing to consider is what is known as breakage. Breakage is when the business sells a gift card that doesn’t get redeemed Talk about, “FREE MONEY”! This happens more than you think.
Gift cards are no longer just your standard plastic cards. Of course that is one way to sell them, but now businesses can take advantage of technology and sell them on their website, Facebook and even via text.
Even more reasons to offer gift cards:
- Customers shopping with gift cards are less price–sensitive and often pay full price
- Compete with national brands
- Create new business and increase sales today
- Reward your current customer with a gift card. Visible gift cards can increase sales by 35%-50%
In addition to Mother’s Day coming up, you’ve got Graduations, weddings, baby showers and birthdays, etc. Consider offering gift cards in your business.
No matter who your target market is from Baby Boomers, Gen X or Millenials gift cards are the most sought after gift.
With that in mind, give us a call and we can help with a simple, economical solution for your business to carry gift cards or even a loyalty program……Look for yourself.
