Winning Hearts and Boosting Sales with Gift Cards

Winning Hearts and Boosting Sales with Gift Cards

Celebrate all Month

Make this Month Valentine’s month!  Offer diners specials all month long!  This will gain more business and allow clients to celebrate without the crowds of previous years. Dress up your reception area with impulse sales items. Add a gift card to a basket of wine, food, or whatever you sell, and create a grab-and-go product for frantic last-minute Valentine’s Day shoppers.  Restaurant gift cards were the most popular gift card category in 2022. According to the National Retail Federation (NRF), restaurant gift cards were the most popular gift cards for Christmas 2022, with 27% of U.S. consumers planning to buy at least one. Source: moneyzine.com/personal-finance-resources/gift-card-statistics/

Spread the love to your customers this Valentine’s Day by offering out-of-the-box ideas.  Offer a curbside candlelight Valentine’s dinner prepared or unprepared, and maybe include a small gift card they can use in the future as a surprise when they unbox their order.

Create a beautiful Valentine’s basket with a gift card and bottle of wine or glasses for those who choose to celebrate later.  Maybe a pizza for two and a growler.  There are so many fun ideas you can incorporate to make your restaurant even more memorable during these times.

Get creative; if you need last-minute digital cards or gift card presenters, we have you covered!

Every year, these numbers increase, and every day, someone is celebrating an event! 

5 Fun facts about gift cards

Source: NATIONAL USE YOUR GIFT CARD DAY – January 20, 2024 – National Today

  • Gift cards that Americans give: 93% of  have given gift cards
  • The most popular gift card in 2019, Amazon, was the #1 gift card.
  • Gift cards as birthday gifts: 68% of people give gift cards as a birthday present.
  • Starbucks transactions: Almost half were made with gift cards
  • Men vs. Women: Men spend more on gift cards than women. Perfect for Valentine’s Day
Help customers get creative for Valentine’s Day

Help customers get creative for Valentine’s Day

Spread the love to your customers this Valentine’s Day by offering out of the box ideas for those who are not feeling quite ready to venture out yet. Offer a curbside candlelight Valentine’s dinner prepared or unprepared and maybe include a small gift card they can use in the future as a surprise when they unbox their order.

Create a beautiful Valentine’s basket with a gift card and bottle of wine or glasses for those who choose to celebrate later.  Maybe a pizza for two and a growler.  There are so many fun ideas you can incorporate to make your restaurant even more memorable during these times.

Make an extended holiday this year by offering these specials the on 12th, 13th, and 14th or even the entire week. This will gain more business and allow clients to celebrate without the crowds of previous years.

Get creative and if you need last-minute digital cards or gift card presenters, we have you covered!

Gift Cards – You Still Have Time!

Gift Cards – You Still Have Time!

How can you sell more this season?

Gift cards continue to be the #1 gift given and also the #1 gift most people want to receive.  E-gift cards and Mobile Gift cards are becoming more popular than ever and you can begin selling these cards today! Especially with so many people using their mobile devices for everything these days.  Not only e-gift cards are easy to buy and send, but they are also instantly delivered or they can be ordered ahead of time.

3 Quick Tips to sell more gift cards this year

Add Value
Offer an additional bonus gift card with a large purchase or in addition to a $50-$100 gift card purchase. This is another great way to acquire new customers. A mere $10 or $20 free gift card is an inexpensive way to increase your customer base since most people give the free card away to friends or family. There is a reason the big box stores have huge banners up this time of year!
Creating Impulse Gifts
Give your customers a “grab and go” option at check-out with your cards in a basket or simple gift bag.  A bottle of wine and pasta in a basket or maybe some chocolates with a plate on display will appeal to your customers. Get creative, and have fun with it!  You have a captive audience and visualization always sells more gift cards.  Customers love the time savings of not having to wrap it themselves or think of items to add. Your gift cards fly off the shelves and your sales will skyrocket!  Not to mention the new business you will gain from the recipients of these gift cards.
Advertise e-Gift Cards Everywhere
Use banners outside or notices on your doors, and a fun display at your check out counter.  Also, don’t forget social media…with a simple QR code directing them to your website to order e-gift cards, mobile or plastic gift cards online!
We are all pressed for time these days and just by making it easy for your customers to order with gift ideas or different methods of delivery, you will create the “WOW” factor and be remembered!  Last year Statista reported retail sales were projected to amount to $6.03 trillion in 2022!
The TRUTH About Gift Cards

The TRUTH About Gift Cards

The TRUTH About Gift Cards

If you have ever thought about getting gift cards for your business, there has never been a better time now!   The Holidays are just around the corner and will be here before you know it. The deadline for ordering those gift cards is NOW if you want to reap the rewards this season.  Fortunately, you have another option.  You can deploy gift cards “virtually” through your website, in a requested email link or on your social media site today.   Here’s another great way to market to your last minute customers.

The reason I say there has never been a better time is that, of all the changes that have taken place in the gift card arena. Not only has the cost come down considerably on plastic cards but there is a whole new approach to accepting gift cards in your business. Online sales which will become break sales records again this season.  There are so many wonderful things gift cards can do to build your business.

The advantages:

  • Statistics show that people spend approximately 61% more when using a gift card (Consider your own spending patterns when using a gift card)
  • Gift cards are the #1 gift given during the Holidays
  • Gift cards build brand awareness
  • Gift cards increase cash flow by collecting money upfront for future delivery.
  • Gift cards reduce fraud experienced with paper gift certificates
  • Gift cards can create a great marketing strategy to get someone in your store that normally wouldn’t shop there
  • Gift cards can design a loyalty program for your business, getting your customers to come back time and time again for those perks you offer (Investing in your existing customers is much more cost effective than reaching out for new ones)
  • Sell and send gift cards from your store, mail, text, your website, email or even your Facebook page.  It’s never been easier

Now the disadvantages:

  • There are none

Don’t let this opportunity to increase your sales this Holiday Season pass you by. Invest in your business’s future today!

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Gift Cards

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