Macy’s is teaching us a valuable lesson….Evolve or die.  How are you marketing, performing analytics, or mixing it up and catering to our new social marketplace? Are you even collecting your customers email or text numbers?  Do you have a payment gateway to auto-bill or make online ordering convenient?  Have you done a business technology review lately?  It’s not too late and you would be surprised who should be doing this for you….  Your Merchant Services Provider!   We have the tools that help capture email, text and valuable statistics that will help you grow!