2016 ETA – Las Vegas
At the 2016 ETA in Las Vegas today, it was announced that VISA plans to offer the “Quick Chip”. This will reduce those 20-30 seconds for customers using their EMV chip card at checkout down to possibly 2 seconds or less. For the consumer, seconds saved for every customer in line means happy customers. Happy customers are repeat customers.
This upgrade is expected to happen before the end of 2016 and could be adopted by all card brands in the future.
This is great news!