As you reflect on 2017, so much has changed in the payment space. Are you planning a new image for 2018? How about even a minor adjustment?
Isn’t it time you harness the power of technology? Yes, it can be easy and fun!
With new wallets, crypto currency, kiosks, biometrics, and more, people are now using their fingerprints for more than accessing their phone. They can pay with a touch or wave of a cell phone, skip the line at a busy takeout and even bypass security at major airports. What does this all mean for your business? Time savings, profitability and happy customers.
It’s time for your business to embrace technology to enhance the customer experience.
Unless you have been living under a rock, you know today it’s all about engaging your customers, making payments faster and easier along with creating a great experience for them. How do you achieve this in your business? First, by knowing who your customers are, what they like and why they buy from you. How quickly can you get this all done? These all work in tandem really.
Reward your customers with a loyalty system. This will help you understand and collect data from your customers and track what they buy. Then you reward them when they come back again. Next, implement an easy to use NFC (Near Frequency Communication) technology system to make checkout a breeze, saving you, your staff and your customer time. The new friction-less payments work by allowing clients to pay with their phone through Apple Pay, Android Pay, Google Wallet…maybe even bitcoin someday. Another method some merchants use is the QR code scan to checkout. This wonderful technology works through NFC which keeps their card safe in their wallet. No more handing over their credit card to a shop clerk or server. The newer systems even allow a Kiosk to order and check out faster, which can save you a tremendous amount in labor costs.
Not only do these systems help with collecting data from your customers about their favorite drink or pizza, they help you stay connected with them by sending out loyalty points or pings (beacon technology) when they pass by your store. It’s all about engaging your clients and customers with what you have to offer.
Be informed with how your business keeps your clients data secure. Learn about the many payment options for online and face-to-face sales. Nothing in America is happening faster than technology. It is time to embrace the new technology so that running your business is easier and more profitable all while creating happy, satisfied customers. What are you waiting for?
By the way, if you travel to Miami, Seattle, NY, LA or any big city in addition to the TSA pre-check, look for Clear, a biometrics security check that will save you pulling out your ID for TSA. You just look into a screen or use your fingerprint for validation, saving you hours while traveling.